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1. what is the importance of seo in digital marketing ?
Search engine optimization (SEO) is an important part of digital marketing. The basic purpose of SEO is to improve a website’s visibility and rating in search engine results pages (SERPs), hence attracting more organic visitors to the site. Here are some of the benefits of SEO in digital marketing :
Increased visibility and traffic : By optimising your website for search engines, you enhance your chances of appearing towards the top of search engine results pages (SERPs), which may lead to increased traffic and exposure for your company in future.
 Marketing at a low cost : When compared to other kinds of paid advertising, SEO is a low-cost strategy to attract people to your website.
Increased credibility and trust : Users see websites near the top of SERPs as more credible and trustworthy, which will boost your brand’s image and reputation.
Long-term outcomes : Unlike paid advertising, it requires ongoing expenditure to retain exposure, the effects of SEO efforts are long-lasting and sustainable.
Better user experience: SEO will lead to a better user experience by enhancing website structure, content, and navigation and it can lower bounce rates and boost conversions.
To summarise : SEO is an important component of digital marketing because it helps firms generate more organic traffic, build credibility, and improve user experience, among other things.
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2. What is the difference between keyword frequency, keyword density, keyword difficulty, and keyword proximity in SEO ?
Keyword Frequency : The number of times a keyword occurs on a web page or in an article. It is a measure of how frequently a keyword is used and is regarded as a significant component in establishing a page’s relevancy for a certain search query.
Term Density : is a ratio that compares the number of times a keyword occurs on a page to the total amount of words on the page. A high keyword density will shows the page has been optimised for the target keyword and is regarded as a significant element in judging a page’s relevancy for a certain search query.
Term Difficulty : The amount of competition for a certain keyword. It displays the difficulty of ranking for a specific keyword based on the amount of websites that presently rank for that phrase.
Keyword Proximity : it relates to the proximity of terms on a web page to one another. The closer the keywords are to one another, the more relevant they are to the search query. it is regarded as a significant component in establishing a page’s relevancy for a certain search query.