What role does email marketing play in digital marketing?

     Email marketing is an important part of digital marketing. It enables organisations to engage with existing and future consumersin an efficient and cost-effective manner. Here are some ways email marketing may help with digital marketing :

 Builds consumer relationships : Email marketing helps firms to engage with their customers on a more personal level. Businesses may form long-term connections with their clients by distributing customised and relevant content.

Increases brand awareness : Emails are an excellent approach to highlight your company and enhance its exposure Businesses may reinforce their brand message and maintain it at the forefront of their customers’ thoughts by utilising consistent branding.

 Increases website traffic : Email marketing may be used to increase website traffic. Businesses may guide consumers to relevant pages and push them to take action by incorporating links in emails.

Increases revenue : Email marketing is a powerful tool for promoting products and services and increasing sales Businesses may attract clients to buy by offering targeted and customised offers.

 Email marketing helps firms to watch and analyse client behaviour, which provides useful data. Businesses may acquire significant insights into their consumers’ tastes and habits by tracking open rates, click-through rates, and other analytics.Overall, email marketing is a powerful tool for reaching out to clients, building relationships, and driving revenue, It is an essential part of any digital marketing plan





limitations of email marketing?

Deliverability Difficulties : Due to spam filters or email server issues, emails may not reach the recipient’s inbox This might lead to a lower open rate and, as a result, a lower conversion rate. Emails may not be able to give the same level of customisation as other marketing channels due to limited personalization. Because the message is typically the same for all recipients, the email may be less engaging and relevant to the receiver.

Low Engagement : Even if the email reaches the recipient’s inbox, there’s no assurance they’ll open it, read it, or take the intended action. Among the torrent of other marketing messages in a recipient’s inbox, emails can easily get lost or ignored.

Inflexibility : Once an email is sent, it cannot be modified. If there are mistakes in the email’s content or timeliness, it cannot be altered or postponed.

Opt-out Rates : Recipients may opt-out of receiving emails from a certain firm, limiting the company’s capacity to contact their target demographic through email marketing.

Legal Compliance : Email marketing is governed by a variety of laws and regulations, including CAN-SPAM in the United States. Failure to comply with these regulations can result in severe penalties and reputational harm.